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Four factors are used to judge the quality of diamonds. These are
the "4 C’s": cut, clarity, color and carat weight.
The information below will describe what each of the C's means and
how it affects the value of the diamond.

The Ideal Cut
When a round brilliant diamond has been cut to "Ideal"
proportions by a master cutter, it is a splendor to behold. The
Ideal Cut Diamond describes a round brilliant diamond that has been
cut to exact and mathematically proven proportions. Its symmetry,
with 58 exactly placed facets, produces the ultimate in lustre and
beauty.
When a diamond is cut to the ideal proportions, all of the light
entering from any direction is totally reflected through the top
and is dispersed into a display of sparkling flashes and rainbow
colors.
Proportions of the Ideal
Cut
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THE IDEAL CUT
Light entering the diamond reflects internally from facet
to facet and is reflected back through the top only |
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Premium Cut
A Premium Cut diamond demonstrates subtle variations from the Ideal
Cut. Although dimensional differences affect a diamond's reflection
of light, a Premium Cut still achieves a harmonious balance between
it's proportions and the display of brilliance.
Proportions of the Ideal
Cut
Ideal Proportions
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Inferior Proportions
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Inferior Cut
Most diamonds are "spread" in their cutting to retain
maximum weight from the original rough. A heavier diamond will result,
but at a dramatic sacrifice of potential fire and brilliance.
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TOO DEEP
When a diamond is cut too deep, light leaks out of the bottom,
brilliance is lost and the center of the diamond will appear
to be dark |
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TOO SHALLOW
When a diamond is cut too deep, light leaks out of the bottom,
brilliance is lost and the diamond will appear watery, glassy
and dark
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Most diamonds, although appearing colorless, actually
have slight tones of yellow or brown. As these tones become more
easily apparent, the rarity and the cost decrease.
Ideal cutting dramatizes the rare splendor of a diamond
because it produces such dazzling brilliance.
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Practically all diamonds contain naturally occurring internal
characteristics called inclusions. The size, nature, location and
amount of inclusions determine a diamond's clarity grade and affect
its cost.
One unique advantage of the Ideal Cut is that its sparkle can mask
otherwise noticeable inclusions.


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The weight of a diamond is measured in carats. One carat is divided
into 100 parts called "points,' 1 ct. =1.00; 1/2 ct. = 0.50.
The value of two diamonds of the same weight can vary greatly depending
on the color, clarity and especially the cut. Below are two identical
pieces of rough, (uncut diamonds) each of the same quality and value.
Example 1. From one piece of rough a diamond has
been cut to Ideal proportions, retaining a weight of one carat.
The light is totally reflected through the top.
Example 2. The second piece of rough has been
"spread" in its cutting, resulting in a diamond weighing
approximately 1.40 ct. Note: The girdle is thicker, the table is
much larger, the angles are exaggerated, all at the expense of that
diamond's ability to reflect light.
Therefore, one can see that the value of a diamond can vary as
much as 40% in the cutting alone.
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Gemstones
Discover our vast array of unusual gems available for use in jewelry
and for collecting.
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Fine gemstones of natural origin offer a
never-ending world or beauty, rarity, romance, and mysticism
that only nature can create. The variety of shapes and colors
(single, various, and multi) available opens an infinite range
of fashion statements for you.
Traditional shapes include round, oval, pear, marquise, and
emerald cuts. Other popular styles of colored gemstones include
the versatile cabochon (rounded, non-faceted forms) and fancy
cuts (sculpted gemstones) which offer incredible diversity
and unique shapes.
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